Iam keerthana ck
GOOGLE ADS EXPERT IN MALAPPURAM
Keerthana ck is a seasoned Google Ads expert in malsappuram with 3 years of experience in digital marketing, specializing in driving impactful ROI for businesses through various online strategies. Based in India, she offers expert consultancy in Google Ads, Facebook Ads, LinkedIn marketing, Email campaigns, and PR channels, helping companies achieve measurable growth. With a deep understanding of the Google algorithm and the ever-evolving digital landscape, Keerthana and her team are committed to staying ahead of trends and continuously refining their approach to deliver exceptional results.
Google Ads
Google Ads is a powerful platform for digital marketing that allows businesses to create targeted advertisements that appear in Google search results and on other websites within the Google Display Network. Here are some key aspects to consider:
1. Types of Ads
- Search Ads: Text ads that appear at the top of search results when users search for specific keywords.
- Display Ads: Visual banner ads that appear on websites within the Google Display Network.
- Video Ads: Ads that run on YouTube and other video platforms.
- Shopping Ads: Product listings that appear in Google Shopping results.
- App Ads: Promotes mobile apps across Google’s networks.
2. Keyword Research
- Use tools like Google Keyword Planner to find relevant keywords that potential customers are searching for.
- Focus on a mix of broad, phrase, and exact match keywords for better targeting.
3. Ad Creation
- Write compelling ad copy that includes a strong call-to-action (CTA).
- Use relevant keywords in your ad text to improve Quality Score.
4. Targeting Options
- Geographic Targeting: Show ads in specific locations.
- Demographic Targeting: Target specific age groups, genders, and household incomes.
- Interest Targeting: Reach users based on their interests and online behavior.
5. Budgeting and Bidding
- Set a daily or monthly budget that aligns with your marketing goals.
- Choose between manual bidding (setting bids for keywords) or automated bidding strategies (like target CPA or ROAS).
6. Analytics and Optimization
- Monitor key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Use A/B testing to optimize ad performance, testing different ad copies, images, or landing pages.
7. Remarketing
- Target users who have previously visited your website but did not convert, encouraging them to return and complete a purchase